Collaborating closely with Matilda, we refined her WildMix concept. With a comprehensive digital brand strategy in place, we gave birth to a stunning website that served as the product's digital home.
Our creative minds crafted engaging content that introduced WildMix to the world. Leveraging the success of 'Prime,' we devised a social media campaign that struck a chord with the audience, sparking a viral sensation.
Our strategic focus shifted to ICA, a major retail chain, as the ideal distributor. Armed with a compelling digital pitch, we showcased WildMix's unique appeal, capturing ICA's attention and setting the stage for future negotiations.
As WildMix gained rapid popularity, we advised Matilda on managing growth, maintaining quality, and seizing opportunities. Collaborating on efficient production processes, we ensured that demand was met while upholding the brand's integrity.
Our global ambitions took us to new horizons. By implementing international marketing strategies, we set the stage for WildMix to venture into markets like Finland and Denmark. Initiating conversations with potential distributors, we began the exciting journey of showcasing WildMix in nightclubs worldwide.
Launching Sweden’s first ready-to-drink premium mocktail mixer came with significant market challenges. Consumers were unfamiliar with the category, the premium pricing required education, and marketing a product commonly mixed with alcohol demanded careful positioning across digital channels.
From the very beginning, we partnered with Wildmix to build the brand from the ground up. Our team developed the visual identity, designed and launched the website, created all core photo and video content, executed nationwide content production, and managed the brand’s digital marketing strategy.
Working closely with the founder throughout the launch, we positioned Wildmix as a premium lifestyle brand rather than just another beverage. Through influencer collaborations, authentic storytelling, high-end creative production and continuous campaigns across Sweden, we successfully introduced an entirely new product category to the market.
By maintaining a consistent brand identity across every customer touchpoint, we transformed a product with low initial awareness into one of Sweden’s most talked-about beverage launches, generating viral social media exposure and establishing Wildmix as the market leader within its category.
Beast Productions partnered with WildMix from day one, delivering branding, website development, e-commerce, photography, videography, social media management,, SEO, and nationwide marketing campaigns.
We helped transforming WildMix from an idea into a nationally recognized beverage brand by creating its visual identity, building its website, producing creative content, managing digital marketing and executing long-term growth strategies across Sweden.
WildMix introduced Sweden's first premium ready-to-drink mocktail mixer, creating an entirely new product category that required extensive consumer education, strategic branding and innovative marketing.
Yes. We designed and developed the first WildMix website from the ground up, focusing on user experience, e-commerce, mobile optimization, conversion rate optimization and SEO. the website today has been redesigned by the internal inhouse wildmix team.
The marketing strategy included organic social media, influencer marketing, photography, video production, SEO, retail marketing and nationwide content creation.
We Helped develop the visual identity, brand guidelines, website design, digital assets, creative direction, content strategy and overall brand positioning to establish WildMix as a premium lifestyle brand.
Yes. We specialize in launching brands from concept to market by combining branding, web development, content production, SEO, paid advertising and long-term digital marketing strategies.
WildMix rapidly became one of Sweden's most recognized premium mocktail brands, generating viral social media exposure, nationwide brand awareness and significant retail opportunities through strategic marketing.
Wildmix
Branding & E-Commerce
Wildmix (Matilda Strömstedt)
November 2022
1 year & 3 Months
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