Matilda Strömstedt

Updated September 24, 2026

Matilda Strömstedt, also known online as Vilda Matilda, is a Swedish content creator, entrepreneur and DJ. She built an audience through humour, everyday stories and drink videos, founded Wildmix, and subsequently brought her public profile into clubs, festivals and brand campaigns. By September 2026, her work encompassed alcohol-free mixers, Wildmix Shots at Systembolaget, music appearances and collaborations across beauty, travel and drinks. Wildmix, DJ profile, TikTok

Her appeal connects several parts of the same career: followers encounter her personality in short videos, see the products she develops, and can meet her at public events. This profile follows that progression, from event planning and early TikTok growth to her first festival summer and latest projects.

Matilda Strömstedt: Quick Facts

Sources: her TikTok, Instagram, Wildmix Instagram, Aftonbladet profile, family reporting, award organiser. Social totals are rounded platform displays and change over time.

Who Is Matilda Strömstedt, and Why Is She Famous?

Strömstedt first became widely known through the kind of personal, conversational content that suits TikTok: sketches, observations, everyday situations and drink ideas. Her entertainment work developed alongside practical experience in hospitality and events. By June 2022, Svensk Damtidning described an audience of more than 95,000 TikTok followers and reported that she was leaving her work as an event and wedding planner to pursue her own projects. Svensk Damtidning, June 2022

Wildmix gave that audience a product associated with her personality and interest in drinks. Later DJ appearances added another way to connect with followers. The result is a public career spanning entertainment, consumer products and live events, with each activity giving her something new to share online. Her own accounts and official event listings document that crossover. Instagram, Club Monday

From Event Planning to a Growing Social Audience

Helping businesses with social media

Before founding Wildmix, Strömstedt also worked with social media for other businesses, helping them with their social media presence. Her earlier career included this work alongside her hospitality and event-planning background.

TikTok, Instagram and Vilda Matilda

“Vilda Matilda” is the name displayed on her TikTok account. Her handle is @stromstedtmatilda on both major platforms. Alongside comic videos, the accounts carry personal updates, beauty content, collaborations, Wildmix demonstrations and footage connected with her music appearances. Her Instagram bio identifies her founder role and provides a route for professional enquiries. TikTok, Instagram

The growth is visible in dated reporting. The Top of Mind podcast described 188,000 TikTok followers in March 2023; Telgenytt reported more than 230,000 in June that year. Svenska Dagbladet described an audience approaching 350,000 in October 2024. These figures are historical snapshots, rather than a continuous measurement of every gain or loss. Top of Mind, Telgenytt, Svenska Dagbladet

Her visibility also appears in Medieakademin’s Maktbarometern 2024, which placed her 26th in its Swedish TikTok ranking. That list measures influence using the report’s reach and engagement methodology; it should not be read as a simple follower-count league table or a current 2026 ranking. Maktbarometern 2024

A personality-led public presence

Her content makes room for ordinary life as well as business announcements. In her 2025 Kvinnovation interview, she described showing an imperfect everyday life and using Instagram Stories to share regular updates. Kvinnovation interview

Wildmix: How Matilda Strömstedt Built Her Drinks Brand

The idea, early samples and launch

Wildmix dates its foundation to 2022, while its commercial launch followed in 2023. Her own TikTok post from November 2, 2022 promoted early samples for a Nightli Halloween event, providing a contemporary marker of the development stage. The two years describe different steps in the brand’s beginnings. Wildmix history, November 2022 TikTok, 2023 retail coverage

In the Kvinnovation documentary, Strömstedt explained that event work had shown her a demand for drinks that were enjoyable and easy to prepare. She described experimenting at home, taking samples to events and sending manufacturers both her recipes and filmed reactions. This is her account of developing the product, rather than an independently reconstructed manufacturing history. Kvinnovation, approximately 1:30–4:10

What does Wildmix sell?

The original Wildmix products are alcohol-free drink mixers. The brand describes them as semi-concentrated, designed to be diluted or mixed, with options for both alcoholic and alcohol-free drinks. The later Wildmix Shots range is a separate alcoholic product line. Wildmix FAQ, Wildmix Shots

The brand’s flavour names and colourful packaging are central to its presentation. Products documented in its own shop or retail catalogues include:

The table describes flavours, not a claim that every named fruit is present as juice. Assortment varies between stores and the brand’s own shop. ICA’s Wild Mix catalogue, Orange Sunset, Rosa Himmel

Seasonal content also features Golden Gala, used in her New Year drink recipes. These posts show how celebrations and product demonstrations become part of the brand’s public identity. Golden Gala social post

Retail growth and wider distribution

Telgenytt’s June 2023 feature reported 160,000 cans sold in less than two days, alongside early ICA distribution. This is a reported sales milestone, not an independently audited industry record. The article captured how quickly the project attracted attention beyond her own channels. Telgenytt, June 10, 2023

Wholesaler Outofhome announced the addition of Wildmix on June 28, 2024. ICA’s online catalogue also documents multiple products. These sources provide concrete evidence of commercial distribution, although no single listing means that every branch stocks the complete range. Outofhome, ICA

The business increasingly appeared in hospitality and event settings. ESS Group’s 2026 summer programme for Hotel Bellora’s Cielo rooftop advertised a Wildmix × Cielo activation for July 7. Her summer posts also connected the brand with travel, festival appearances and outdoor advertising. ESS Group announcement, July 10 Instagram post

Wildmix at Systembolaget: The Shots Range

Wildmix’s move into alcoholic products is one of the clearest developments since its early mixer launch. As checked on September 24, 2026, Systembolaget listed three distinct Wildmix Shots products:

The retailer names Dugges Bryggeri as producer. Its listings identify the two larger bottles as Swedish products and the miniature pack as originating in the Netherlands. Rosa Himmel and the Mixpack are marked as order items; availability should be checked through the retailer rather than assumed for every store.

The Mixpack contains five flavours: Gröna Glassen, Blå Skogen, Röda Remmar, Sour de Janeiro and Rosa Himmel. This variety pack does not establish that all five flavours are available separately in full-size bottles. Official Mixpack information

For readers discovering the brand through an older article, the key distinction is simple: Wildmix mixers contain no alcohol; Wildmix Shots are liqueurs. The shared branding connects them, but the products and retail channels differ.

Matilda Strömstedt’s DJ Career and Festival Appearances

From brand events to the DJ booth

By 2026, Strömstedt was being booked under Matilda or MATILDA for club and festival appearances. Företagarna’s profile accompanying her entrepreneur nomination described DJing as a way to bring Wildmix into festival settings when other forms of exposure were expensive. Her resulting bookings combined performance with a Wildmix lounge or bar at some events. Företagarna’s profile

She called 2026 her first festival summer in a TikTok post about Brännbollsyran. That is a useful milestone in her own words, while the exact date of her first-ever DJ set remains unconfirmed. Brännbollsyran TikTok

Selected 2026 dates

Sources: FYRE schedule, Birgerjarl event, Birgerjarl gallery index, Brännbollsyran schedule, School’s Out, Club Monday, Trädgården, Hemlissoffan programme. These are selected documented bookings, not a complete touring history; a published programme establishes billing rather than attendance figures.

Some event formats also named Sergio Congollo as MC and Daniel Liljhagen on saxophone. The listings show that they were billed together for these events. Birgerjarl event

“Fem Fine” and music shared with followers

In July 2026, she promoted “Fem Fine” through her social accounts. The music link in her TikTok bio led to a Hypeddit page credited to MATILDA, titled “FEM FINE (Orginal Remix) FREE DL”. It provides evidence of a publicly shared remix; no chart position or major-label release is established by that page. July 31 Instagram post, officially linked download page

Brand Collaborations and Creative Projects

Her recent partnerships extend across several categories. The following examples are supported by posts carrying advertising or paid-collaboration disclosures:

Sources: Heineken 0.0 post, Scandic Go post, IT Cosmetics post, SOL post, Lyko post.

These are selected campaign examples; the posts do not specify the duration of the commercial relationships.

She also acknowledged Ocean Outdoor Sweden in a June 2025 post celebrating a Wildmix flavour campaign. That belongs to the marketing history of her own company, distinct from an outside brand hiring her as an influencer. Ocean Outdoor campaign post

Her public work has included a cause-focused campaign too: A Non Smoking Generation listed her among participants in its 2024 initiative for a nicotine-free generation. Organisation’s June 2024 release

Swedish News, Podcasts and Documentary Interviews

Swedish coverage has followed different stages of Strömstedt’s career: becoming a recognisable creator, bringing a product to market, running a company and expanding into live entertainment.

Sources: Svensk Damtidning, Top of Mind, Telgenytt, Svenska Dagbladet, Kvinnovation episode, Aftonbladet, Aftonbladet video, Musikindustrin.

What the longer interviews add

The Kvinnovation episode gives viewers more context than a short social clip. Alongside product development, Strömstedt discusses learning through experience and seeking advice from people whose work she respects. The series was supported by Swedbank; appearing in the documentary does not establish that the bank separately sponsored her business. Episode, series announcement

Family, Motherhood and Life Beyond Work

Strömstedt is the daughter of Lotten Strömstedt and the niece of singer and songwriter Niklas Strömstedt, according to Swedish family reporting. Her own public career centres on social media, Wildmix and entertainment. Svensk Damtidning

She is a mother of three and has discussed combining parenting with running a company. Aftonbladet’s 2025 profile described her home base as Södertälje and her work in Stockholm. That is a dated public account of her life, rather than confirmation of her exact current residence. Aftonbladet

How old is Matilda Strömstedt?

Matilda Strömstedt was born on March 7, 1991. She is 35 years old as of September 24, 2026, and celebrates her birthday on March 7.

Wildmix’s Business Results and Recognition

Wildmix has developed into a business with measurable commercial activity. Company information published by Allabolag reports WILDMIX AB turnover of approximately SEK25.4 million in 2025 and an annual result of approximately SEK1.7 million. These figures relate to the company, not Strömstedt’s personal income or bank balance. Allabolag company information

Business recognition provides another marker of her progress. In 2026, Företagarna named Strömstedt and Wildmix among the finalists for Årets Unga Företagare i Stockholms stad. The award subsequently went to Wilma and Emil Holmqvist of Hickap; Matilda’s verified distinction is finalist status. Finalist announcement, award results

Matilda Strömstedt in 2026

The most substantial recent change is the breadth of her public work. Her 2026 activity includes a festival programme stretching from Umeå to southern Sweden, a promoted remix, Wildmix’s alcoholic range at Systembolaget and paid campaigns across several consumer categories. Her September Lyko post shows that outside collaborations continued alongside the summer’s music and own-brand activity. Brännbollsyran, Trädgården, Systembolaget, Lyko campaign

For announcements after this profile’s cutoff, her verified social handles and the relevant venue or retailer provide the most direct updates. A social post announcing a future appearance should be read as an announcement until the event has happened.

Matilda Strömstedt Career Timeline

The timeline draws on the linked evidence in the sections above. Publication dates, scheduled performance dates and the research date are distinguished where relevant.

Common Claims About Matilda Strömstedt: What Is Verified?

Frequently Asked Questions

1. Who is Matilda Strömstedt?

She is a Swedish creator, entrepreneur and DJ, known for her Vilda Matilda social presence and for founding Wildmix.

2. Why is she called Vilda Matilda?

Vilda Matilda is her public TikTok display name. It is the same creator who uses @stromstedtmatilda on Instagram.

3. How old is Matilda Strömstedt?

She was born on March 7, 1991, making her 35 years old as of September 24, 2026.

4. Who is her mother?

Swedish reporting identifies her mother as Lotten Strömstedt.

5. Is Matilda related to Niklas Strömstedt?

Yes. He is her uncle, according to the family reporting cited above.

6. Does she have children?

Yes. She has publicly discussed being a mother of three.

7. Where does she live?

Her 2025 Aftonbladet profile described Södertälje as her home base and Stockholm as a place of work. That does not confirm her exact residence today.

8. What did she do before Wildmix?

Her earlier work included helping businesses with their social media, as well as hospitality and event and wedding planning.

9. When did Wildmix start?

Development and early samples are documented in 2022. The commercial retail launch followed in 2023.

10. Are Wildmix drinks alcohol-free?

The original drink mixers are alcohol-free. Products labelled Wildmix Shots contain alcohol; check the specific product rather than relying on the brand name alone.

11. Which Wildmix products are at Systembolaget?

The verified listings are Röda Remmar in a 500ml bottle, Rosa Himmel in a 500ml bottle and a ten-bottle miniature Mixpack. Their product numbers appear in the table above.

12. Who produces Wildmix Shots?

Systembolaget lists Dugges Bryggeri as producer on the three products reviewed.

13. Where can you find Wildmix mixers?

The brand sells through its own website, and products appear in ICA’s catalogue and through wholesaler Outofhome. Individual store ranges differ.

14. Is Matilda Strömstedt a DJ?

Yes. Her documented 2026 bookings include Birgerjarl, Brännbollsyran, Club Monday at Hotel Tylösand and Trädgården Festival.

15. What is her DJ name?

Event programmes commonly bill her as Matilda or MATILDA. Promoter biographies connect that artist name with Matilda Strömstedt and Wildmix.

16. Has she released music?

She promoted a free “Fem Fine” remix in July 2026, linked from her social profile. A complete commercial discography has not been verified.

17. How many followers does she have?

On September 24, 2026, TikTok displayed 378K followers and Instagram displayed 118K. The totals are separate platform audiences and may overlap.

18. Which brands has she collaborated with?

Documented paid posts include Heineken 0.0, Scandic Go, IT Cosmetics, SOL and Lyko. These examples do not necessarily represent continuing contracts.

19. Where can you watch or hear her interviews?

The Top of Mind podcast, Kvinnovation’s YouTube documentary and Aftonbladet’s digital interviews are useful starting points, all linked above.

20. Did she win an entrepreneur award in 2026?

She was a finalist for Årets Unga Företagare i Stockholms stad. Finalist status is the verified recognition.

21. Where can you follow her latest projects?

Use @stromstedtmatilda on Instagram, her TikTok and Wildmix’s official website. For bookings, follow the professional enquiry information on her current profile.

Sources and Editorial Notes

This profile combines Swedish national and local reporting, official company and retailer pages, event programmes, podcast descriptions, a documentary transcript and directly reviewed social profiles and posts. Major claims are linked beside the relevant passage. Historical follower counts retain their dates; sales claims are attributed; event listings are distinguished from evidence of completed performances.

Social research covered accessible profile information, post captions, dated announcements and selected video pages. It was not a complete transcription of every Instagram or TikTok video, and expired Stories may contain announcements that are no longer publicly accessible. The documentary transcript was automatically generated, so this article uses cautious paraphrases rather than verbatim quotations.

Beast Productions publishes this profile and has also described its work with Wildmix in its own portfolio. That commercial connection is relevant context; company achievements in this article are supported by the external and first-party sources linked above.

Explore more influencer profiles at Beast Productions.